Graduating senior Jassma'Ray Johnson built a beauty business from her dorm room

May 4, 2023

Jassma'Ray Johnson came to Iowa State to study psychology because she loves to help people. She never expected that she'd start her own business. But when she couldn't find the beauty products she wanted, she decided she'd try to make her own. Johnson spent months researching the healthiest ingredients to use, testing different formulas, and making connections with interested people on campus. And she started it all out of her Friley Hall dorm room. Since her freshman year, Johnson has added more than a dozen products to her brand, Simply Sámone including lip balms, lip gloss and lip scrubs. And she's done it all while excelling in the classroom. As she gets ready to graduate, Johnson is excited to spend more time working on her Simply Sámone and growing her company.