AMES, Iowa - Using an Xbox 360 game controller to travel through a patient's body in order to plan for surgery may sound like pure science fiction, but it's now a reality through technology created by an Ames startup company, BodyViz.com. And the co-founder of that company, Eliot Winer -- an Iowa State University associate professor of mechanical engineering -- will discuss what it took to develop that software when he speaks at an ISU Pappajohn Center Entrepreneurship Forum on Friday, Feb 12.
Winer's talk will take place from noon to 1 p.m. in the Memorial Union, Gallery Room. He is the third speaker at the Pappajohn Center forums, which are free and open to the public. They feature entrepreneurs, venture capitalists, consultants and business professionals discussing their entrepreneurial experiences. No reservations are necessary and participants are welcome to bring their lunch.
The BodyViz.com software creates 3-D images of real patients using CT and MRI scans, allowing surgeons and medical students to get a closer look at the internal structures of the human body. It was recently featured on NBC's program, "The Biggest Loser Couples," to show contestants how obesity can harm their internal organs. CNBC's "Business of Innovation: Redefining Healthcare" also featured the software to explain the difficulties facing healthcare and how technology is creating new opportunities.
Located at the Iowa State University Research Park in the Cyber Innovation Institute, BodyViz was recently awarded the Prometheus Award for Startup Company of the Year by the Technology Association of Iowa.
More information on BodyViz is available at http://www.bodyviz.com/.
Additional information on the ISU Pappajohn Center for
Entrepreneurship, including news about its final
Entrepreneurship Forum on Friday, April 9, may be obtained at
http://www.isupjcenter.org/.
